What is Price Per Head?

Price per head is a new business model for sports betting bookies. The internet has revolutionized the way many industries work and the betting industry is no exception. Price per head is the name that has been given to this revolution. In the past, bookmakers had a huge amount of issues to stay on top of. And while a modern bookie still has plenty to worry about, the amount of topics now is only a fraction of what it used to be. Some of the issues a bookie had to deal with are:

• Getting Customers
• Setting Lines
• Checking for Sharks
• Answering Calls
• Writing Tickets
• Keeping a bucket of water next to the tickets, just in case
• Keeping track of wagers, wins, losses and accounting
• Collecting Money

With a price per head model, a local bookmaker can forget about setting lines, checking for sharks, answering calls, writing tickets, safeguarding the tickets and keeping track of wagers and accounting. All of these issues are now taken care of by Price per head shops like PricePerHeadUSA.com. All a PPH bookie agent will have to do now, is get the customers and collect the money. PricePerHeadUSA.com will collect a nominal fee per player per week to take care of all the rest.

The great advantage the PPH agent business model represents is the centralization of technology and services as well as the limitation of legislative risk. Since price per head service companies are located in offshore legislations where online gaming and sports betting are legal and regulated, servers and service infrastructure can develop without restraints of legal concerns.

Furthermore, by having services and infrastructure centralized, the ability to create larger scale developments is opened up, which in turn allows for more stable and robust systems. Very few bookmakers can afford the multi-million dollar investment required to set up an offshore operations base. But by paying only a few dollars per client any bookmaker, big or small, can enjoy and profit from the latest cutting edge technology.